Pengarang
Yanto Ramli, Mochamad Soelton
Tanggal terbit
2018/4
Jurnal
Academy of Strategic Management Journal
Jilid
17
Terbitan
April
Halaman
1-12
Penerbit
Scopus Allied Business Academies
Deskripsi
This study derived from the phenomenon of less optimal business performance of organic fertilizer industries in Indonesia, this issue was assumed that the market are less attractive and the resources are not unique and also do not imposed innovation management on both the market and the resources. The intention of this research is based on the preliminary survey and research done on organic fertilizer industries registered in the Ministry of Agriculture. Most of these industries are unable to survive the business even though the requirement for organic fertilizer tends to increase. The survey also detected that the production line from most of the industries are relatively similar. These may be one of the reasons for low performance and no uniqueness in the industries. The research done in this paper is based on descriptive and verification analysis; the descriptive method is based on Scoring Analysis where the verification methods are based on quantitative analysis. The process of observations are using time scope or time horizon with cross section/one shot, which was done in 2016. The respondents selected in this research are the production managers of organic fertilizer industries in Indonesia. The process of sample selection was done through Simple Random Sampling due to the same characteristics of industries. The data processing is done through Partial Least Square as the researched tools. This research concludes that Unique Resources provide higher influence on Innovation Management compare to the influence of Market Attractiveness in order to optimize the final result of Business Performance. The result of this research …
Artikel Scholar
Y Ramli, M Soelton - Academy of Strategic Management Journal, 2018
Conclusion
there is less optimal organic business performance which is
caused by less attractive markets and not unique resources nor does it apply
innovation management to both markets and resources, the research conducted is
based on descriptive and verification analysis; Descriptive methods are based
on Analysis of Assessments where verification the method is based on
quantitative analysis. this study concluded that Unique Resources have a higher
influence on Innovation Management compared to the influence of Market
Attractiveness to optimize the final result of Business Performance.
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